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Director (Product Marketing)


Job Description

ION Mobility is looking for a seasoned product marketing leader with a passion for sustainable mobility, technology and delivering great products to join our expanding team. He or she can be considered for at least a Director (Production Marketing) role with us or more senior roles such as Vice President or even CMO. We are looking for an experienced entrepreneur or professional with a track record in working with product, design and engineering teams to bring new- and best-in-class consumer tech products into incumbent markets across SE Asia. He or she needs to come with excellent leadership and management aptitude and strong technical communication skills. In an ideal world, this person should be familiar with direct-to-customer and next-gen online-to-offline distribution and can work with our leadership to pioneer EV motorbike and energy storage solution go-to-market, and must be able to set the pace while delivering results.


  • Set marketing goals and objectives for our EV motorbike and energy storage solution products in key markets across SE Asia.
  • Plan, implement and manage aligned marketing strategy.
  • Contribute to the overall growth of the company.
  • Lead the creation, review and management of product content marketing strategy and brand ambassadors.
  • Determine KPIs for the product marketing department and keep the marketing budget in check
  • Track KPIs on a regular basis and present reports.
  • Work with sales and development and customer success teams.
  • Create and present the annual marketing plan and strategy.
  • Design, plan and execute effective marketing campaigns on a quarterly basis, rolling up into the company\'s OKRs.
  • Use data and reports to make evidence-based decisions.
  • Analyze company\'s marketing strategy and suggest improvements.
  • Stay up to date with the latest EV and ESS technology.
  • Stay up to date with the latest best practices in product marketing and beyond.


  • At least 8 - 15 years experience in marketing and product marketing
  • Strong customer-centric mindset with hands-on, lead-by-example attitude
  • Hands-on experience with ERP, CRM and digital SEM/SEO tools for an all-digital customer acquisition strategy
  • In-depth knowledge and appreciation of business analytics and business intelligence as force multipliers
  • Regularly produce and present data- and customer-centric reports aligned with desired business outcomes
  • Excellent organizational and time management skills
  • Good communication and interpersonal skills
  • Excellent presentation skills
  • MA in Marketing, Management or similar relevant field is a bonus
  • Additional marketing certifications are a plus
  • Passion for motorbike riding is a plus

Don’t see a suitable position?

We are always on the lookout for driven, talented individuals to join our team. If you don't see a position that suits your experience, you can still send us your resume at